Who's the smoothie king now? We are officially up and running. We did our best to keep it simple, cheap, and cool. If you speak spanish you can appreciate the next part. The name of the business is Batidos Salvajes. Our 3 drinks: Negrita Rica, Lava de Chocolate, and El Pobre Chele (the locals love the names, they stop and laugh everytime). They love chocolate around here and we thought we'd throw in a little peanut butter for something exotic. We felt pretty strong about appearances and impressions and of course taste, so we trained our cooks and gave them recipes and we laid out a logo and sign and everything else you see in the pics. It looks like it works. While we were there today to check the place out and two taxi drivers stopped to read the sign and ended up buying (it could also be the whitie or "chele" effect). They sold 30 the first day, which brings in $7.50 profit for them, about a lower middle class wage. It doesn't sound like a lot but I'm ecstatic it wasn't a complete failure. Its all marketing from here on out--and we've got some great ideas for that. Post comments if you have some good additions to the business!
